All in all, Drawdown is more than just a catalogue of solutions — it is a new approach to action on global warming, or at least a renewed emphasis on an existing idea.
We need to change the conversation away from abstract goals and the consequences of climate change; away from shaming or scaring people to action. If 30 years of advocacy has shown us anything, it is that an approach based on fear causes paralysis, not action.
There is a better way: we want to reframe the issue in terms of solutions rather than problems; in terms of the future we want to envision rather than the one we don’t.
This is why we have created Drawdown Toronto: to demystify climate action; to educate people about solutions; to push politicians to act with courage; to invite people to shape the future of this city, the country and the world; to enable people to build a better future.
We don’t call for transformative change because the transformation is already happening. We call for everyone to be involved in the transformation and to help accelerate it. Then we can get the planet and the future we desire: a healthy, prosperous and sustainable Earth for ourselves and generations to come.